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aaas/ The Deal
14-day formation, equity-only

From wedge
to revenue.

Four steps. Two parties. Specific equity terms negotiated on the formation call — never published in marketing copy.

The 14 days

Cohort cadence.

01
D-7 → D0

Apply with the wedge

Submit one painful workflow, one industry, and 5 LOIs. We respond within 7 days. No deck required, no warm intro needed.

02
D0

Formation call

Two-hour call with the studio partners. We confirm the vertical thesis and agree on equity, vesting, and the specific substrate config you'll inherit.

03
D1 → D7

Substrate clone

Day one: your context engine, agent mesh, treasury, and compliance stack are cloned from the base and tuned to your vertical. You ship from a moving train.

04
D7 → D14

First revenue

Convert at least one LOI to a paying customer. The studio's GTM bench unblocks the rest. Equity tranche unlocks on close.

The substrate

One base. Cloned per vertical. Tuned per company.

Every portfolio company runs on a clone of the same substrate. Each new vertical hardens the base; each clone is cheaper to launch than the last.

SUBSTRATE BASE · v0.4.1
Context
Agents
Treasury
Compliance
GTM
Identity
Data
Ops
clone + tune
Legal Ops
Med-Comms
Construction
+ Yours
Deal terms

The shape of the agreement.

A summary, not a contract. Specific equity %, vesting cliffs, and protective provisions are negotiated per company on the formation call.

CLAUSE
PARTY A · STUDIO
PARTY B · FOUNDER
01Compensation
Equity at formation. No fees, no hourlies.
6+ months full-time. Salary deferred to first revenue.
02Equity range
Negotiated per vertical · disclosed on formation call
Founder common, vesting on milestones, 4-year schedule
03Capital
Pre-committed: compute, GTM, cohort hires
Bring 5+ LOIs · zero capital required to enter cohort
04IP
Substrate retained by studio. Cloned per company.
Vertical IP, customers, brand owned by the company.
05Governance
Board seat at formation. Standard veto rights.
CEO authority. Studio supports, does not run.
06Exit
Pro-rata in all rounds. No special preference beyond formation.
Standard founder vesting accelerates on change of control.
Why we don't publish equity %: A B2B legal-ops vertical with €18k MRR LOIs at signing carries different risk than a pre-revenue ESG thesis with no design partner. We price each accordingly. We're transparent on the call — never with a number on a landing page.
Frequently asked

The honest objections.

Cohort 04 · applications open

Bring the wedge. We'll bring everything else.

Apply
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